Bill Moir


Advisory Board – Bill Moir

Bill Moir
Co-Founder of Upstream Content Creation,
former Chief Brand and Marketing Officer,
Tim Hortons Inc.

Bill Moir is a widely-known and respected Canadian marketing leader who led brand development and marketing for the iconic Canadian brand Tim Hortons from 1990 – 2014. He was also President of the Tim Horton Children’s Foundation from 2008 to 2016. More recently, he helped found and launch Upstream Content Creation.

Bill is currently a Director of Trillium Health Partners Foundation, and a past recipient of The Queen Elizabeth II Diamond Jubilee Medal. His achievements include being named Marketer of the Year by Marketing Magazine, one of the Top 10 Marketers in the World by Advertising Age, and being lauded by having Tim Hortons recognized as Brand of the Decade by Strategy Magazine. Prior to joining Tim Hortons, Bill gained extensive experience with other leading organizations including Labatt Breweries and Shell Oil.